Similarities between a real estate developer and a car manufacturer?

Punta Cana, a benchmark for international tourism

Can a real estate developer share things in common with a car manufacturer? At first glance, they seem like completely different worlds: one builds homes and spaces, while the other designs vehicles. However, these apparently opposite industries share more than we might imagine.

CLERHP and Volkswagen: innovation that transforms industries

CLERHP Estructuras and the Larimar City & Resort challenge

CLERHP Estructuras, a Spanish multinational specialized in engineering and construction, has managed to stand out in international markets such as the Dominican Republic. Its flagship project, Larimar City & Resort, is an innovative concept that redefines the urban lifestyle. Inspired by Mediterranean philosophy, it combines design, sustainability, and a vibrant offering of leisure and gastronomy.

On the other hand, Volkswagen — founded in 1937 — is one of the world's largest car manufacturers. Among its most notable milestones is the launch of the iconic Volkswagen Beetle, a model that democratized mobility and became a symbol of innovation and accessibility.

The history of the Volkswagen Beetle: an example of accessibility

The Volkswagen "Beetle" didn't just mark an era through its design — it also marked one through its disruptive approach to financing. Thanks to a system of "savings booklets," families were able to acquire the car affordably, democratizing access to mobility. This visionary approach is similar to the flexible payment plans CLERHP has implemented for Larimar City, making the project accessible to a greater number of people.

Construction and sustainability: a shared goal

In both construction and the automotive industry, sustainability has become an essential pillar. CLERHP is committed to integrating smart city concepts into its projects, while Volkswagen invests in electric mobility to lead the change toward a cleaner future.

By Álvaro Meca Rubio

Deputy Director

CLERHP ESTRUCTURAS S.A.